Case Study: GeoMark Research
Rescuing a Struggling Lab System
and Building the Future of
Geochemical Analysis
The Challenge
GeoMark Research is a respected name in the Oil & Gas industry, specializing in laboratory services, geochemical analysis, consulting, and advanced data visualization. When they first approached us, their software infrastructure was on the verge of collapse. The Laboratory Information Management System (LIMS) they had invested in through another vendor was slow, incomplete, and unusable. It couldn’t perform even the most basic analyses. The system was so poor that the GeoMark board had essentially given up on it as a lost cause.
Frustrated, the team had reverted to using Microsoft Access, a stopgap measure that left operations stuck in the past. Day-to-day lab work became tedious, and leadership lacked the necessary visibility for informed strategic decision-making.
GeoMark needed a partner who understood their industry, workflows, and the urgency of their needs.
The Solution
1. Turning Around the LIMS
We took over and transformed their LIMS into the everyday backbone of GeoMark’s operations.
Our solution handled the entire end-to-end workflow.
1. Work Order Ingestion
3. Lab IDs & Traceability
5. Client Reporting
7. Inventory Management
2. Task Management
3. Machine Integration
4. Billing
5. Dashboards
2. RFDbase Rescue
GeoMark also relied on a different vendor for RFDbase, their proprietary data platform for geochemical reports. However, the previous vendor had stalled on basic enhancements for over a year.
The previous vendor had stalled on basic enhancements for over a year. We stepped in and delivered what was languishing for twelve months in just three weeks
- Built lightweight loaders to ingest new report formats.
- Redesigned pipelines to ingest massive datasets in minutes instead of hours or days.
- Added flexibility to remap columns from machine data without re-engineering the database.
- Replaced cryptic error messages with clear, user-friendly alerts.
The client’s reaction was immediate and emphatic. After months of frustration, they finally had a partner who understood the problems and delivered with speed and precision.
3. GeoChem AI Agent
To push the boundaries further, we developed the GeoChem AI Agent. This standalone tool ingests decades of historical data, Excel files, PDFs, scanned reports, and legacy Access databases, and extracts valuable insights in seconds.
The AI identified correlations, predicted oil families, estimated maturity, and uncovered patterns that would have traditionally required weeks of manual effort.
Even GeoMark’s senior geochemists were astonished. One remarked that they “never expected AI could analyze our data this accurately without human intervention.”
The GeoChem Agent has since been integrated into RFDbase, giving GeoMark a next-generation edge in geochemical research and reporting.
The Results
The outcomes were both immediate and long-lasting:
GeoMark went from frustration and stalled projects to having a system that both staff and leadership trusted every day.
The Relationship
The relationship with GeoMark began with a personal connection. Ethan, the company’s President, had worked with our CEO before and trusted his reputation. Where the previous vendor had failed, we delivered quickly and decisively. As Ethan has noted in his reviews, consistently exceeding expectations, often delivering faster and better than anticipated.
Where the previous vendor had failed, we delivered quickly and decisively.
As Ethan has noted in his reviews,
Why It Matters
The Oil & Gas industry moves fast. Labs that cannot adapt are left behind. By rebuilding GeoMark’s core systems, integrating their platforms, and pioneering AI-driven geochemical analysis, we provided them with the necessary software, but moreover, a foundation for resilience and growth.
This case study demonstrates two things:
Oil & Gas expertise
We understand complex lab and data workflows in this industry.
Vendor rescue
When others fail, we step in and deliver fast.
One-Sentence Summary
We rescued GeoMark Research from a failing, abandoned lab system, transforming it into a mission-critical operational platform, integrating their entire workflow, and pioneering AI that accelerates decades of geochemical analysis from weeks to minutes.”
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